xfinity baby turtle commercial
Comcast Slowsky’s are back (slowly but surely)

Comcast’s attempt last year to spruce up its image by rebranding its high-speed services under the somewhat dubious name Xfinity was met, as one might expect, with ridicule. But now, the company has opted against completely throwing out the baby with the bathwater, so to speak—reprising Comcast’s old, popular spokes-turtles, the Slowskys, after a long hiatus. In fact, agency Goodby, Silverstein & Partners has added offspring to the mix. Karolyn and Bill, formerly a pair, use two new spots to introduce their son, Stanley—or Bill Jr.—depending on which parent you ask. Naturally, they blame their miscommunication over the name on a slow DSL connection.

The overall campaigns ANN Score is a 7/10 (extremely good)

Just in Case you haven’t seen them before, here is their introductory spot:

Ad of the Day: Xfinity
slowskys 2011 Ad of the Day: XfinityThe Slowskys lounge around at home. |

Courtesy of Goodby, Silverstein & Partners

Comcast’s attempt last year to spruce up its image by rebranding its high-speed services under the somewhat dubious name Xfinity was met, as one might expect, with ridicule. But now, the company has opted against completely throwing out the baby with the bathwater, so to speak—reprising Comcast’s old, popular spokes-turtles, the Slowskys, after a long hiatus. In fact, agency Goodby, Silverstein & Partners has added offspring to the mix. Karolyn and Bill, formerly a pair, use two new spots to introduce their son, Stanley—or Bill Jr.—depending on which parent you ask. Naturally, they blame their miscommunication over the name on a slow DSL connection.

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