Valuable Info
For a better future of Online Advertising
For a better future of Online Advertising

Mike Nolet CTO and co-founder of Appnexus speaks about what everyone needs to focus on if we are serious about the future of online advertising.

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Authors@Google: The Social Era (NOT Social Media)
Authors@Google: The Social Era

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System 1 Ad Testing
System 1 Ad Testing

Emotional Ad Testing reviewed by Brainjucer

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Top 3 Superbowl Ads 2013
Top 3 Superbowl Ads 2013

A 15 minute power outage and a football match interrupted this year’s most awaited commercials.
Our top picks from the 2013 SuperBowl are:

1. Samsung – The Next Big Thing

Agency: 72andSunny

2. Taco Bell

Agency: Deutsch L.A.

3. Godaddy…

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Your Ears are way more important than your mouth
Your Ears are way more important than your mouth

Gary Vaynerchuk’s hilarious talk from the Big Omaha 2011

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GAP: Love comes in every shade

 GAP: Love comes in every shade

Peterson Milla Hooks bows this lovely, lively holiday campaign for the Gap, “Love Comes in Every Shade,” featuring an assortment of love couplings. A stylish film running online in the U.S. and on broadcast outside the States accompanies colorful print …

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MasterCard Set to Select Ketchum as New PR Shop
MasterCard is set to consolidate all U.S. PR and corporate communications work within Omnicom's Ketchum following a competitive review, Ad Age has learned. IPG incumbent Weber Shandwick competed with Ketchum in the final round. Initially, the brief went out to independents Ruder Finn, Edelman, Taylor Strategy and APCO, as well as Next Fifteen's Bite and WPP's Public Strategies and Cohn & Wolfe. After the initial briefing, at least a few of these agencies decided not to participate, according to people familiar with the matter. Cohn & Wolfe has supported various digital and social efforts for the company, APCO has...
Digital Titles at Ad Agencies: Going, Going, Gone?
Swedish shop Honesty headquarters For the past few years, just about every agency in adland has been sprinting toward "getting digital." That's entailed investing massive resources into learning, advising clients about the constantly evolving digital-media landscape, recruiting staff steeped in social media and mobile, and training staff without those chops. But now one shop is trying to undo that whole mentality. A shop in Stockholm, Sweden named Honesty today announced that it is getting rid of all the digital roles in a bid to ensure that everyone working there feels responsible for all creative output -- regardless of whether...
Publicis Groupe Growth Slows in Third Quarter Thanks to Sluggish…
Publicis Groupe today reported worse than expected revenue for the third quarter of 2012, with organic growth of just 2% and revenue of $2.1 billion, due mainly to a very weak September. In July, the group reported growth for the first half of the year of 2.8%, and at the time predicted an increase in growth rates . In the U.S., despite 6.1% growth in July and August, September numbers brought the overall growth figure for the third quarter down to 3.2%, with revenue of $3 billion. This was mostly attributed to the impact of the loss of General...
Interpublic is Latest Holding Co to Report Disappointing Third Quarter
Interpublic reported disappointing third-quarter results but said it expects to be in a stronger position going into 2013 than it was in going into 2012. Interpublic Group of Cos. reported a 3.2% drop in third-quarter revenue to $1.67 billion, in part because of weaker client spending. In the U.S., the drop was more pronounced, with revenue falling 5.5%. Third quarter net income was $68.7 million, down from $208.1 million a year ago. Robert Wright Michael Roth Interpublic CEO Michael Roth said the year has proved to be a bigger challenge than expected on the revenue front, but noted the...
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