Digital
For a better future of Online Advertising
For a better future of Online Advertising

Mike Nolet CTO and co-founder of Appnexus speaks about what everyone needs to focus on if we are serious about the future of online advertising.

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What makes a Viral Video go Viral?
What makes a Viral Video go Viral?

Video By Ross Ching.

Viral Video

Watch it to find out the 3 Principles of a Viral Video:

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Get in Touch

Romeo Juhasz – Getting in touch.

Do you have questions about digital advertising or online marketing? Or you just simply like the digital ad space and you are curious about new possibilities? Feel free to reach out because I love …

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Hurricane Sandy Knocks Out Huffington Post, BuzzFeed and Gawker Media…
As Hurricane Sandy wreaked havoc along the eastern seaboard Monday night, several news sites covering the storm went down after power failures at the data centers that host their web servers. Outages brought down The Huffington Post, BuzzFeed, and Gawker Media sites at various times on Monday into Tuesday. Huffington Post communications chief Rhoades Alderson told Poynter that its primary data center in New York, Datagram, went down, as did the backup in Newark. "Those host the fronted web servers, while the comments, statistics, analytics and data are all hosted elsewhere in places unaffected by the storm," he told...
Newspaper Circulation Holds Steady Again
Paywalls still seem to be paying off for newspapers. The industry's average weekday circulation over the six months ending in September slipped just 0.2% from the equivalent period a year earlier, according to the latest biannual report from the Audit Bureau of Circulations. Sunday circulation increased 0.6%. The numbers aren't quite as good as in the last report, when weekday circulation increased 0.7% and Sunday circulation jumped 5%, but they're again far better than the big declines seen just two or three years ago and reinforce the notion that paywalls around digital content are helping newspapers' circulation business. Digital...
Pandora Beefs Up Mobile Apps As User Base Shifts Away From PCs
Pandora is finally adding more features from its desktop experience to its mobile apps as it looks to cater to the growing number of its listeners who have never used the web version of the streaming radio service. "Most Pandora users now have never used Pandora on the desktop," said Pandora Chief Marketing Officer Simon Fleming-Wood. What percentage of users exactly, he wouldn't say. But more than 50% of Pandora's registered users -- which the company says now number more than 175 million -- have never logged onto the desktop service, he said. And more than 75% of Pandora...
Google Releases Three New Nexus Devices, Giving Apple’s iPad More…
Hurricane Sandy forced Google to cancel its New York City Android launch event scheduled for Monday morning, but it didn't stop the company from announcing a trio of new mobile devices that should cause Apple to sweat: the Nexus 4 smartphone and the Nexus 7 and 10 tablets. The announcement of the three new devices illustrates the computing industry's three-bears approach to mobile content delivery; companies are producing complementary devices that vary in size and are built to access specific kinds of content. To market its new fleet of devices, Google teamed up with Boston-based advertising agency Mullen to...
Branding and Interactive Spending: Are We There Yet?
An oft-cited notion is that time spent on a medium should equate to ad spending on that medium. The reality is often something different. That very concept was first espoused by the Cable Advertising Bureau as a way to focus attention on cable at a time when broadcast TV, followed by print, still took in a majority of ad dollars. But indeed, the comparison keeps getting made, and from this perspective, online is not doing too badly. Mary Meeker, at venture capital firm Kleiner Perkins, analyzed the time spent percentage for each media and compared it to ad spending...
The Trouble With ‘Viewability’ as a Metric for Digital Ads
One of the great challenges of digital advertising is getting assurance that users actually see the ads for which the advertisers are paying. Traditional print media has its problems, but buying page 6 of the September issue of Vogue pretty much guarantees eyeballs. It's not the same in digital. New metrics and standards have cropped up trying to solve this problem. In some circles the idea of the viewable impression has gained steam: measuring an ad's length of viewability as a proxy for determining the likelihood that it has been seen. Yet the metric of viewability brings troubles of...
The Real Impact of Do Not Track
Many in the U.S. and Europe are frustrated by the dominant market position held by big U.S.-based players like Facebook, Google, Microsoft, Yahoo, Amazon, eBay and others. But nobody is talking about what Do Not Track legislation or Microsoft's Internet Explorer 10 web browser, which sets DNT "on" by default, means for this situation. There's a giant elephant in the room that defies explanation. If DNT is implemented the way that Microsoft , some regulators and hard-core privacy advocates want, the big winners are -- wait for it -- the biggest American internet companies with their huge first-party opt-in...
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