Fiat’s Super Bowl commercial is an extremely brave one. I can hear many groups already calling it sexy and out of taste. However it’s on the fine line and probably one of the best commercials that FIAT used in the U.S.
The actress’ (Catrinel Menghia) Italian is sexy and provoking. It’s a very nice blend with the brand image.
The translation for the Italian goes like this:
“What are you looking at? Hey, what are you looking at? Are you undressing me with your eyes? Poor guy. You just can’t help it, can you? Is your heart racing? Is your head spinning? Do you feel lost thinking that I could be yours forever?”
I wish the guy’s face would be a little happier when he sees the car, however I can understand his “disappointment”.
The spot was directed by Luca Maroni, whose name might not mean much in the film world, but he’s a fairly big deal where commercials are concerned.
The office boy is Matthew Rocheleau, who’s just getting his feet wet in Hollywood.
The spot gets an 8/10 on the ANN scale! Good job FIAT!
The song during the spot is Smokescreen from Willis.